Global interactive entertainment brand HoYoverse has announced a special collaboration between their urban fantasy action role-playing game Zenless Zone Zero and the Indonesian fried chicken brand J. Chicken. The campaign, titled Culinary Battle (Indonesian: Pertarungan Kuliner), is being held from 13 June to 15 July 2025, bringing an offline flavour-filled experience inspired by the game’s colourful design and distinctive style, perfect for both Proxies and culinary enthusiasts across Indonesia!
To mark the arrival of Zenless Zone Zero Version 2.0, the collaboration features fan-favourite Agents such as Anby and Burnice, along with the highly anticipated new Agent, Yixuan, leader of Yunkui Summit. Expect to see these characters showcased on exclusive packaging, store decorations, merchandise, and of course, in specially themed food packages that will satisfy both hunger and fandom!
Must Try on Limited Edition Packages!
Three limited-edition menu items are available during the campaign. Each purchase includes a scratch card that can be exchanged for in-game rewards. In addition, limited edition official merchandise such as key chains and standees will also be available with the purchase of “Joy Agent” and “Joy Bangboo Party” packages! All promotional items will be available in limited quantities.
In addition, six flagship J. Chicken outlets across Indonesia will be fully themed with Zenless Zone Zero decorations. Over 30 additional outlets nationwide will also take part by offering a special collaboration menu and exciting prize giveaways.
Hunting the Graffiti spots all across Indonesia
As part of the celebration, Zenless Zone Zero has also launched a national Graffiti Challenge since 6 June 2025! Collaborating with local graffiti artists, game-themed murals will appear in seven major cities across Indonesia. The graffiti are enhanced with TikTok AR filters that reveal hidden Bangboos when scanned with a smartphone camera.
Proxies are invited to search for these graffiti, count the number of hidden Bangboos, and share their discoveries on social media using the hashtags #BerburuBangboo and #UltahZZZ. Participants have the chance to win incredible prizes, including a PlayStation 5, official Zenless Zone Zero merchandise, Polychrome, and the special grand prize: a ROG Phone 9FE Gaming Smartphone!
With the launch of Zenless Zone Zero’s Second Season, the Culinary Battle and Graffiti Hunt Challenge offer a fun and immersive way for Proxies in Indonesia to explore the world of New Eridu and celebrate the game’s first anniversary! For more information on Culinary Battle and the Graffiti Hunt Challenge, visit the official Zenless Zone Zero website at https://zenless.hoyoverse.com, follow @ZZZ_ID on X (formerly Twitter), or check out their official social media channels.
The Indonesian Anime Times | The information provided are the views of the provider of the press release and does not represent the views of KAORI Nusantara and The Indonesian Anime Times
