Global interactive entertainment brand HoYoverse is currently celebrating its first anniversary of their urban fantasy action role-playing game Zenless Zone Zero (ZZZ) by collaborating with Indonesian fried chicken brand J.Chicken. Titled Operation Yum, the limited collaboration event is currently being held from 13 June to 15 July 2025, offering an offline, flavour-filled experience inspired by the game’s colourful design and distinctive style, perfect for both Proxies and culinary enthusiasts in Indonesia!
According to Hoyoverse Southeast Asia, this event is being made to express their appreciation to all Zenless Zone Zero enthusiasts, including players, content creators, and cosplayers from Indonesia and other countries.
Since fast food plays a key role in Zenless Zone Zero, especially for the character Anby Demara and the Cunning Hares Team, HoYoverse chose J.Chicken as their partner in the game’s first anniversary celebration. The choice of partnering with a fast food brand also aligns with the game’s core theme of embracing modern urban life.
A special set is available for as little as IDR 45 thousand!
During the Zenless Zone Zero and J.Chicken’s collab event, you can get a special menu that consists of a piece of chicken, a portion of rice, cireng (an Indonesian snack originated from West Java region, made by frying a dough of tapioca flour), a special collaboration drink, and an in-game redeem code, all come with a minimum price of IDR 45,000. There is also another special menu priced at IDR 195,000 that consists of a whole chicken, four portions of rice, two chicken wings, fries, one nugget, four special collaboration drinks, two acrylic stands (Anby & Burnice), and a special in-game redeem code.
Participate in the Challenge at Specific J.Chicken Locations to Win Items!
All J.Chicken outlets are decorated with the Zenless Zone Zero x J.Chicken: Operation Yum theme, but only selected locations, such as J.Chicken Sabang in Jakarta, feature full-themed decor like the one pictured above.
Photo by Aldin Firgiawan
Several of these locations also host challenge events. Winners can take home exclusive Zenless Zone Zero merchandise, including acrylic stands and more.
The Indonesian Anime Times | This is the modified version of the original article, which can be read here
